FIMPLE PT
Fimple PT partnered with Just Start Media to optimize their Meta Ads campaigns and reduce cost per lead while maintaining lead quality. Using Advantage+ audience targeting and data-driven optimizations, we restructured their campaign strategy and achieved significant cost reductions across multiple ad sets serving the Miami/Orlando market.
Meta Advertising
A complete overview of the work completed for Fimple PT.
Showcase 01
What Fimple PT Needed
Fimple PT partnered with Just Start Media to optimize their Meta Ads campaigns and reduce cost per lead while maintaining lead quality. Using Advantage+ audience targeting and data-driven optimizations, we restructured their campaign strategy and achieved significant cost reductions across multiple ad sets serving the Miami/Orlando market.
How We Worked Together
Campaign Audit & Strategy
Analyzed existing campaign performance, audience structure, creative assets, and cost metrics to identify optimization opportunities.
Audience Refinement with Advantage+
Leveraged Meta's Advantage+ audience feature combined with account data to enhance targeting efficiency without drastic structural changes.
Data-Driven Optimization
Implemented continuous monitoring and adjustments based on performance signals — refining audiences by segment and reallocating budget toward top performers.
Performance Scaling
Successfully reduced CPL while maintaining lead quality and scaling reach across the Miami/Orlando physical therapy market.
More from the Fimple PT project.
Showcase 02
Performance That Speaks
~20%+
CPL Improvement
Miami / Orlando
Market Focus
Advantage+ Audiences
Strategy
Ready to Build Something Better?
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FIMPLE PT × JUST START MEDIA
